Eureka Tennis is a new partnership I took on this year, focused on helping build a stronger brand and digital presence for a club with a meaningful mission: making tennis accessible to young people in the Roanoke Valley.

My work so far has included developing a new logo and brand system, along with a new website designed to better represent the club and connect it with families in the community.

As the partnership grows, I hope to support social media, outreach, membership growth, and community partnerships, including my goal of connecting Eureka Tennis with local colleges and universities to develop volunteer mentorship and coaching opportunities for tennis students.

What makes this organization especially meaningful is its focus on introducing children to tennis as early as age five, while offering programs for both beginners and more experienced players. The club also provides each participant with a free tennis racket, helping remove one of the financial barriers that can keep young people from getting involved in the sport.

I’m excited to continue supporting Eureka Tennis as it grows toward its long-term vision of becoming a youth-focused nonprofit tennis organization serving the Roanoke Valley.