Break Free Boxing Club is one of my latest and continuing projects, built around a simple idea: creating a place where young people can learn the art of boxing while finding discipline, respect, connection, and a sense of belonging.

The club organizes youth boxing lessons and brings its members together beyond the gym to learn, discuss, and grow through the sport. Its founder, Jayden Moyer, is young, passionate, creative, and deeply focused on building a boxing community that can continue to grow throughout the Roanoke Valley.

My work with Break Free builds on the experience I gained while developing the brand and identity for its predecessor, House of J Boxing. That experience gave me a deeper understanding of the culture surrounding youth boxing and allowed me to approach Break Free with a clearer understanding of how to build a distinct identity quickly while remaining authentic to the people behind the organization.

At the heart of Break Free is Jayden's mission: to provide young people with a safe and welcoming environment where all people can learn, connect, and grow together.

The project continues to evolve alongside the club itself, with branding serving not simply as a visual identity, but as a reflection of the community Jayden is working to build.